SOFTWIND: Animated visualizations of a new water-pumping windmill

.

.
SOFTWIND, Ltd. (SWL) was a renewable-energy technology engineering firm that developed a new type of water-pumping wind machine, that possesses unparalleled performance characteristics.

The key advantage of the SWL technology is that it operates in lower wind speeds, and pumps from deeper water tables, for longer periods of time, than any other wind machine in the world. These values were particularly important to the primary market for the SWL-7: third-world nations who typically rely on either inefficient wind systems, or gasoline- or electricity-driven systems.

As part of its preparation for a global marketing program, SWL wished to prepare a multi-purpose video and CD-ROM presentation, that would:

  • Illustrate how the SWL-7 works, and why it is vastly superior to every other water pumping system
  • Serve as the basis from which training presentations could be developed, that would profile the assembly and installation of the SWL-7, in a format that third-world, low-literacy workers could understand & retain
  • Explain how a down-hole pump lifts water from the bottom of a well (this was reportedly the first-ever 3D animation design depicting this complicated, “invisible” operation)

SWL retained me to consult on and design:

  • All animation storyboards
  • Key graphic presentation materials
  • A new corporate logo and logo animation concept, featured here, and below:
    .

.

The storyboard – and an animation test

The storyboard that Jon created, below, contains many of these elements:
.

.
Here is an early animation test of the windmill that I designed and directed the production of (at Rainbow Technology Group):
.

.

The result

“The animation storyboards and key visualizations you designed were exactly what we needed.  When we began working together, you suggested creating an all-in-one solution to our global communications needs that would allow us to explain our unique windmill technology, how it is assembled, and how and why it works, regardless of language and cultural barriers.  Although other circumstances delayed the full production of your animation designs, we can’t wait to see them ‘brought to life’ under your direction.  Your skills in visualization and analysis are truly remarkable.  I would gladly recommend you to any organization that needs to communicate its message in a dramatic, original, and distinctive fashion.”

– William Welch, Vice President – Development, SOFTWIND, Ltd.

.

Top