|Client:||Restore The Dream Foundation
|Category:||New logo to market a civic activist group website; pro bono donation of services
In late 2010, Jon made the acquaintance of Alex Cortes, founder and chairman of Restore The Dream, a recently-formed nonprofit whose first project was “DefundIt.Org,” an activist website that advocates defunding the new healthcare reform law (“ObamaCare”).
Jon was extremely impressed with Alex and his ideas, but noted that as shown on the website at the time, there was no real logo for DefundIt.Org:
Jon expressed his view that:
- Without a professionally-designed logo, DefundIt.Org might not be as successful as it could be, with one, if it were done properly.
- The graphic of President Obama was needlessly antagonistic, served no purpose, and the space devoted to it could be better utilized with a custom logo graphic.
Alex agreed with Jon’s views, but explained that as Restore The Dream was just getting started, it had no budget for logo design at that time. Jon felt so strongly about the organization, and Alex’s potential regarding it, that he volunteered to do the project pro-bono.
The first thing Jon recommended was that they create a unifying symbol that instantly, graphically conveys the principle behind the project, that would serve as both an explanation and a motivating factor. The concept of a torn check, written on the “Taxpayers” account to “ObamaCare,” but signed by Congress, seemed to him to really sum it up:
Jon then matched this graphic with a stylish, instantly-recognizable type treatment, to form the finished logo, for use on white stationery (below):
For the website, Jon inserted a toned-down image of the top of the U.S. Constitution in the background:
This was the final result for the DefundIt.Org website:
Alex was thrilled with the result of Jon’s work:
“He kindly offered his services to create a logo for my organization, and I could not be any happier with his final product.”
- Alex Cortes, Founder and Chairman, DefundIt.org, Retore the Dream
March 1, 2011 update: Let Freedom Ring has acquired DefundIt.org, and hired Alex Cortes as its (LFR’s) Executive Director.