Additional information about the Galt Ocean Mile INSIDER

 

Here is a video of the studio in which I wrote, designed and produced every aspect of every issue of the Galt Ocean Mile INSIDER – I converted the bedroom of my condo into production central (there was a very large main room, and I set up a bed in the corner):

 


Pictures from the Galt Oecan Mile INSIDER development – 1998-2001

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Learning the sales and marketing process, through trial, error, and a lot of shoe leather

Part 1 of the sales & marketing process. In addition to teaching myself to do cold-call phone and in-person solicitations, I followed up with detailed informational packets to prospects.  The key was to ensure that not a (physical) step was wasted, and that all packets were organized by street, etc.

Part 1 of the sales & marketing process. In addition to teaching myself to do cold-call phone and in-person solicitations, I followed up with detailed informational packets to prospects. The key was to ensure that not a (physical) step was wasted, and that all packets were organized by street, etc.

Part 2: Using a basic luggage hauler, I loaded up in the morning, reminded myself to have a very tough skin (and a smile on my face), and go sell, sell, sell!

Part 2: Using a basic luggage hauler, I loaded up in the morning, reminded myself to have a very tough skin (and a smile on my face), and go sell, sell, sell!

 Laying out the entire publication on a wall of cork

The page layout board - hand-made out of cork. Breaking down each issue of the entire publication into single pages, showing where ads and content go, are continued, etc.

The page layout board – hand-made out of cork. Breaking down each issue of the entire publication into single pages, showing where ads and content go, are continued, etc.


Rival publications: A big eyesore of low-quality, throw-away messes in condominium mailrooms

My rivals: Low-quality, throw-away publications that create a daily eyesore on the mailroom countertops in big condo buildings (140-400 units).

My rivals: Low-quality, throw-away publications that create a daily eyesore on the mailroom countertops in big condo buildings (140-400 units).

The really trashy rivals on the right, with the better ones on the left. None, however, were focused on the Galt Ocean Mile. Instead, they focused on much or most of the South Florida region.

The really trashy rivals on the right, with the better ones on the left. None, however, were focused on the Galt Ocean Mile. Instead, they focused on much or most of the South Florida region.


The Galt Ocean Mile INSIDER on display in mailrooms

GOMI-on-counters

GOMI-atop-rivals


A guest essay writer: Kay Kopp

With Kay Kopp, a very sweet woman who asked to write an essay in the magazine - and I was only too happy to accommodate her.

With Kay Kopp, a very sweet woman who asked to write an essay in the magazine about the history of the Galt-area co-op complex in which she lived – and I was only too happy to accommodate her.  See her essay below.

KayKopp-essay

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