The Helpful Press



Client: The Helpful Press, Ft. Lauderdale, FL
Category: Publisher of innovative media

The Helpful Press (THP) was a multi-media design, development and publishing firm that I founded and operated in Ft. Lauderdale. Its mission was to create, publish and market innovative, high-value informational media and resources for the general public.

Some of THP’s products & concepts included:

  • A premium-quality magazine-directory for an affluent beachfront community in northeast Ft. Lauderdale (here)
  • A printed graphical tool for seriously-ill patients and their caregivers, to schedule & record medication intake, and document effectiveness, symptoms and side effects (here)

The particular challenge that I faced was that many new/small publishing companies in South Florida have very poor reputations, most commonly for over-promising and under-delivering.

I defined my mission as being to create a brand name and logo that would convey the quality standards and accountability measures I instituted, and distinguished his company from its competitors. In short, my intent was to create an identity that represented the proud, “stand-up” company he was forming, which would be able (if not eager) to withstand even the most comprehensive scrutiny, to demonstrate that it lived up to every one of its promises.


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