Wallace Co., Inc.: “The Road To The Baldrige”



In the mid-1980s, Wallace Co., Inc., a distributor of petrochemical industry products in Houston, TX, was on the verge of financial devastation.  Only after applying the principles of Total Quality Management, and in consultations with the American Productivity & Quality Center, was Wallace able to renew its business.

In 1990, Wallace decided to apply itself to the rigorous criteria of the Malcolm Baldrige National Quality Award, which is awarded each year by the President of the United States.

Wallace won the award. One obligation of each year’s winners is to produce a video, documenting its journey, and the principles it learned, and applied. (Learn more about Wallace Co., Inc., and the Baldrige Award here, here)

I was tasked with writing and directing Wallace’s documentary video

Rainbow Technology Group, of which I was the Creative Director, was awarded the contract to produce this 12:00 video, which I had the privilege of writing and directing (my directorial debut). This required that I travel to Houston on several occasions to interview Wallace executives and staff members, to enable them to tell this fascinating and inspiring story, in their own words.  The video was produced in conjunction with Pantheon Studios (Scottsdale, AZ).

The Result

Wallace Co., Inc. was thrilled with the resulting video, “Wallace: The Road To The Baldrige.”  An excerpt of their letter of appreciation:

“I personally have seen many video productions (regarding Wallace’s Baldridge recognition)… however, none have been able to capture that unique experience or the ‘special moment in time’ that is so alive in our video. It is the highlight of every (Wallace) presentation.” […]

Michael Speiss, Executive Vice President

Wallace’s video has been shown:

  • In quality-improvement training seminars throughout North America
  • On public television throughout the U.S.
  • In White House and executive department briefings



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