Advocacy: Creative consulting for a liberty-oriented Muslim think tank

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Background: After the 9/11 attacks, the founders of the AIFD – America-loving Muslim professionals in Phoenix, AZ – became determined to help expose and defeat the radical Islamist ideology that (a) presents such a grave threat to American liberty and national security, yet (b) is being propagated by thinly-disguised front groups, on U.S. soil.  They created the AIFD to challenge the purveyors and enablers of Islamism, on a theological and ideological basis.

The Challenge: The AIFD’s president, Zuhdi Jasser, MD retained me to recreate major elements of its outreach media, including its logo, website copy and layout, etc., and develop strategic analysis and marketing tools to help its outreach efforts and grassroots support.

The Result: My work was deemed successful by the AIFD:

“Jon has provided a vast array of services and input which have been essential to the success of the AIFD [… His] combination of marketing, graphic design, writing, editing and research abilities and knowledge, along with his deep understanding of the ideas of liberty and security, upon which the AIFD is focused, made his contributions not only superb, but unique.”
M. Zuhdi Jasser, M.D., Founder & President

See the complete project profile here.

 

 

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