Litigation Media


(1) The two major obstacles facing litigators in the courtroom, and the court of public opinion

(2) I help litigators to overcome these obstacles, through my combination of multimedia design, research and analytical skills

(3) The primary values I bring to legal clients

(4) Partial client list

Click here to see my Litigation Media portfolio.

(1) The two major obstacles facing litigators in the courtroom, and the court of public opinion

The need for quality litigation media tools has never been as acute as it is today, due primarily to two reasons:

(1) The low functional and civic literacy of the average American juror

Despite all the freedoms and technological advancements we enjoy, we live in an age in which even the most “educated” among us has questionable literacy skills, is either unfamiliar with or harbors gross misconceptions about our Constitution, and prefers to obtain information from watching TV as opposed to reading (or listening):

  • bored50% of American adults cannot read above the 8th-grade level, and 25% cannot read above the 4th-grade level (functional illiteracy).[1]
  • Half the students at 4-year colleges, and 75% at community colleges, cannot perform complex but common literacy tasks, such as understanding the arguments in a newspaper editorial, or comparing the cost-per-ounce of food.[2]
  • 95% of American adults cannot correctly answer ten of the most basic questions about the U.S. Constitution. 99% cannot identify all five rights contained in the First Amendment; 92% cannot name even three.[3]
  • 55% of Americans say their “best understanding of the news comes from seeing pictures or video” (only 40% say it comes from “reading” or “hearing”).[4]

Clearly, the days of being able to hand the average juror a thick 3-ring binder (or many of them), stuffed with complex data or “legal-ese,” and to expect him/her to have the patience and skill to read it, and the ability to comprehend it, are long over.

(2) The “CSI Effect”

Adding to the challenges faced by attorneys today is the “CSI effect” – the expectation of jurors to see high-end 3D animations and graphical analyses to be employed whenever complex facts are being disputed.

Attorneys realize they need a way to transform raw, complex data into a format that today’s typical juror can understand, and retain. And it takes a special type of media professional to help attorneys to do this – one who is capable of digesting such raw data, understanding its context and relevance to the overall argument, and being able to creatively distill it to its essence, in a clear and compelling way.

(2) I help litigators to overcome these obstacles, through my combination of multimedia design, research and analytical skills

Since 2000, law firms in Virginia and beyond have retained me to consult on, design and produce key elements of their courtroom presentations. And as is described in my Litigation Media Portfolio, many of my legal clients have raved about my performance, and the results that my work has yielded. Excerpts:

  • “We cannot be happier with the quality of the animations you produced for us. (They will) help tremendously in this national litigation and I expect juries will relate well, regardless of their geographic location.”
    – Samuel L. Tarry, Jr., McGuire Woods
  • “…(I)n a startling courtroom admission, Ford’s own expert acknowledged (the) accuracy and effectiveness (of your analytical graphics). This is a tribute to your quick grasp of the specifications and your tireless work in getting the job done.”
    – Edgar F. Heiskell III, Michie Hamlett (right)
  • “Jon was able to comprehend a difficult fact pattern and illustrate the scenario in a method that was both easy to follow and efficient. His input and work product made all the difference in settlement negotiations.”
    – Eric Yost, Marks & Harrison

But of all the comments my legal clients have made about my performance, the one I value the most – and which I’ve heard more than once – is, “Thank goodness you’re on our side!” Those who have enlisted me as a consultant on just causes quickly discover my bulldog determination, relentless inquisitiveness and various creative skills, and how potent a weapon I can be when these assets are focused on one objective: victory.

(3) The primary values I bring to legal clients

  • My ability to convert complex data into compelling 2D and 3D graphics and visualizations that the layperson can understand and retain.
  • My ability to act as a prospective juror, report on weak aspects of presentations, and make recommendations for improvement.
  • My ability to conduct investigative research (details upon request to qualified parties).
  • My years of non-legal creative media experience in designing, writing and producing corporate communications, advertising and training solutions help me to create persuasive courtroom presentations.

Learn about the specific services I provide to law firms here.

(4) Partial client list (alphabetical)

  • Buck, Toscano & Tereskerz
  • Chandler Law Group
  • Marks & Harrison
  • Martin & Raynor
  • McGuire Woods (Richmond, VA world headquarters)
  • Michie Hamlett Lowry Rasmussen & Tweel
  • Ritchie Law Firm
  • The Law Firm of Charles Weber

Click here to see my Litigation Media portfolio.

[1] National Center for Education Statistics; U.S. Department of Education’s 2003 report, “A First Look At The Literacy Of America’s Adults In The 21st Century; ” National Institute for Literacy; National Assessment of Adult Literacy; cited in “4th Annual E-Government Survey” by Brown University (2004).

[2] Ibid.; “National Survey of America’s College Students,” Pew Charitable Trusts; cited in “Many College Students Poor On 3 Rs,” 1/19/06.

[3] Center for Research Survey and Analysis survey of 1,012 adults nationwide 6/01 for the First Amendment Center report, “The State Of The First Amendment 2001;” Intercollegiate Studies Institute survey of 2,508 American adults during April and May 2008, as reported in “Our Fading Heritage;” Survey of 1,000 American adults by Synovate, for the McCormick Tribune Freedom Foundation, 1/06.

[4] Pew Research Center: “Biennial News Consumption Survey,” 6/8/04.


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