Video scripting & direction


Since 1990 I have written, designed and/or directed the production of numerous videos, primarily for corporate communications and training purposes.  This portfolio presents snapshot summaries of five videos I’ve written and designed, three of which I also directed. At the bottom of each summary is a link to the finished video and additional documentation, where available.

(1) Intel: “Freedom”

(2) Wallace Co., Inc.: “The Road To The Baldrige”

(3) Mississippi Power & Light (Entergy): “Quality Action Teams”

(4) Fidelio: “Quartet”

(5) Ocean Hyperbaric Center: “Cerebral Palsy and the Brain-Injured Child”

Also see my Animation Demo Reel.

(1) Intel: “Freedom”

Background: Intel was preparing to launch the computer industry’s first line of cellular and radio modems for portable PCs, and wished develop a video to introduce marketing executives to these products, in a very dramatic fashion.

The Challenge: To write the narrative script and design the storyboard for this production – which would be directed by the client (Chad Little, Tracer Design). The video employs chromium mannequins and a dramatic opening sequence to take viewers “inside” this technology, and how it can benefit them.

The Result: Intel was thrilled; it showed this 7:30 video to approximately 3,000 Intel-affiliated marketing executives throughout the world, and it was displayed at numerous technology conferences.

See video, script-storyboard and complete project profile here.

Wallace Co., Inc.: “The Road To The Baldrige”

Background: Each year, the President of the United States presents the Malcolm Baldrige National Quality Award to a handful of companies that have made the most significant gains in terms of applying Total Quality Management (TQM) principles.  Wallace Co., Inc., a small Texas-based distributor of chemical and petrochemical supplies, was facing economic devastation.  Only by learning about and applying TQM was its management able to save the company – and go on to win this prestigious award.

The Challenge: To write, design and direct the production of a 12:00 video that tells the inspiring story of Wallace’s reinvention of itself. (This was my writing-directorial debut.)

The Result: Wallace was thrilled, and the video has been shown on public television, in training seminars, and in the White House:

[…] “I personally have seen many video productions (regarding Wallace’s Baldridge recognition)… however, none have been able to capture that unique experience or the ‘special moment in time’ that is so alive in our video. It is the highlight of every (Wallace) presentation.” […]
– Michael Speiss, Executive Vice President, Wallace Co., Inc.

See video and complete project profile here.

Mississippi Power & Light (Entergy): “Quality Action Teams”

Background: Mississippi Power & Light, a division of Entergy (one of America’s largest utilities), made dramatic improvements in the efficiency in one of its repair operations, by applying the principles of Total Quality Management.

Challenge: To write and direct an 18:00 documentary, chronicling how the MP&L team accomplished this feat.  Entergy’s mission in producing this documentary was to honor this team, and to distribute the video throughout its subsidiaries, as an example of TQM applied to problem-solving.

The Result: Entergy was thrilled:

“Thank you and your crew for a wonderful product, and for the manner in which you went about creating that product. […] It has been extremely refreshing to work with a vendor who is able to meet schedule, stay within budget, and remain responsive to our requests.”
– Steve Lee, Senior Facilitator, Total Quality Improvement Coordinator

See video and complete project profile here.

Fidelio: “Quartet”

Challenge: To write, design and direct the production of an innovative trade show video to promote the most advanced hotel management software of its kind, “Fidelio.” Jon’s concept was to film a string quartet as one instrument accents the others, to Beethoven’s classic, interspersed with slates describing how the software performs a similar function.

The Result: The client was so happy with this video it was adapted into different languages and shown at its trade shows throughout the world.

See video and more details here.

(5) Ocean Hyperbaric-Neurologic Center: “Cerebral Palsy and the Brain-Injured Child”

Background: The OHNC was a neurological rehabilitation center, for which I provided creative consulting on numerous projects, over a four year period.

Challenge: To completely reconstruct what OHNC acknowledged were its extremely poor quality patient documentary (case study) videos, and augment them with new, professionally-produced content.

The Result: A 23:45 video that the OHNC’s Medical Director was thrilled with, and served as a basis upon which to retain me to work on other media projects:

“Jon has proven to be a multi-talented, exceptionally valuable asset to OHNC. Jon’s work… required that he research, analyze, deconstruct, then reconstruct OHNC’s existing media […] In all of the above work realms, Jon has performed exceptionally well, and the results became apparent soon after our affiliation began.  The OHNC has received compliments from all over the world regarding the media that Jon reconstructed (particularly our videos and website)” […]
– Richard A. Neubauer, M.D., Founder & Medical Director, Ocean Hyperbaric-Neurologic Center

See video and more details here.


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