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Click here to learn about the Galt Ocean Mile INSIDER and how, although it was later proved to be economically unsustainable, it solved a number of complex problems facing merchants and residents in the South Florida community it served.
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The challenge here was to produce a four-page, one color (black), photo-copyable brochure for the limited distribution to prospective advertisers (a) within the Galt area, and (b) outside the area who wished to reach this prized demographic:
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The the Galt Ocean Mile INSIDER ad cost comparison worksheet
Some prospective advertisers balked at the premium prices of advertising in the GOMI (typically four to six times more expensive than in its competitors). To aid prospects in doing an apples to apples comparison, demonstrating the superior value of the GOMI, I created the following cost comparison worksheet:
