Client: Restore The Dream Foundation, Inc.
Summary: Creation of a new logo for a civic activist group website
This project was an outgrowth of the logo redesign work I performed for DeFundit.org. founder Alex Cortes. Learn more.
The nonprofit that sponsored DefundIt.org, The Restore the Dream Foundation, also needed a professional logo, on a rush basis, for a series of donor presentations, so I was engaged on this project as well.
Here is the interim logo I designed:
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I later described my overall approach for this interim logo, for a passage in Restore The Dream’s promotional materials:
“My objective was to develop a type treatment that would have a classic Americana feel, yet retain a wistfulness that is representative of the wide-open dreams and freedoms that our Founders bequeathed to us.
“Whereas the DefundIt.Org logo lent itself to a graphic interpretation that was fairly clear-cut in my mind, this one was far different. Because of the near-complete breakdown of American civics today, many if not most of our fellow citizens cannot agree on what ‘The American Dream’ even is – or whether it’s still available.
“So, while Alex did not possess the funding at the time to enable me to pursue a full-bore type-and-graphic option for Restore The Dream (which I hope to pursue in the future), I hoped to provide his young organization with a simple type treatment that would serve him well in his initial journey, and could be built upon, later.”
I also designed the RTDF’s letterhead:
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Alex was thrilled with the result of Jon’s work:
“Jon is a tireless patriot with an incredibly creative mind. He kindly offered his services to create a logo for my organization, and I could not be any happier with his final product.”
– Alex Cortes
March 1, 2011 update: Let Freedom Ring has acquired DefundIt.org, and hired Alex Cortes as its (LFR’s) Executive Director.