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| Client: | Restore The Dream Foundation |
| Category: | New logo to market a civic activist group website; pro bono donation of services |
In late 2010, I made the acquaintance of Alex Cortes, founder and chairman of Restore The Dream, a recently-formed nonprofit whose first project was “DefundIt.Org,” an activist website that advocates defunding the new healthcare reform law (“ObamaCare”).
I was extremely impressed with Alex and his ideas, but noted that he had no logos for either organization. I volunteered to create a graphic logo for DefundIt.Org, and an interim logo, in the form of a font treatment, for Restore The Dream.
Below is the logo that I created for DefundIt.Org; the project is profiled here:
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Below is the font treatment that I created for Restore the Dream:
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I described my overall approach for this interim logo, for a passage in Restore The Dream’s promotional materials:
“My objective was to develop a type treatment that would have a classic Americana feel, yet retain a wistfulness that is representative of the wide-open dreams and freedoms that our Founders bequeathed to us.
“Whereas the DefundIt.Org logo lent itself to a graphic interpretation that was fairly clear-cut in my mind, this one was far different. Because of the near-complete breakdown of American civics today, many if not most of our fellow citizens cannot agree on what ‘The American Dream’ even is – or whether it’s still available.
“So, while Alex did not possess the funding at the time to enable me to pursue a full-bore type-and-graphic option for Restore The Dream (which I hope to pursue in the future), I hoped to provide his young organization with a simple type treatment that would serve him well in his initial journey, and could be built upon, later.”
Alex also needed a letterhead, upon which to raise funds for both organizations. Below is what I developed:
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Alex was thrilled with the result of Jon’s work:
“Jon is a tireless patriot with an incredibly creative mind. He kindly offered his services to create a logo for my organization, and I could not be any happier with his final product.”
– Alex Cortes
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March 1, 2011 update: Let Freedom Ring has acquired DefundIt.org, and hired Alex Cortes as its (LFR’s) Executive Director.
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