Touch Technology International (TTI)

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Client: Touch Technology International, Inc., Phoenix, AZ
Category: Multimedia kiosk developer

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Touch Technology International, Inc. (TTI), a multimedia software development start-up, was focused on creating the industry’s first touch-screen kiosks with rich media, particularly for retail applications. TTI had a business relationship with Rainbow Technology Group, and based on the success of the logo that I developed for RTG and its subsidiaries, TTI’s CEO retained me to design a logo for this firm.

At the time (1991), the touch-screen kiosks most familiar to consumers were banking ATMs, which utilized only simple text. TTI wished to brand itself as a totally new type of kiosk developer, that would integrate video, high-end graphics and advanced interfaces within a point-of-purchase retail model – and to attract investment capital to fulfill this vision. TTI’s founder explained that as its funding proposals would be targeted to and reviewed by very prominent investors and Fortune 500 companies, its identity and presentation had to be world-class.

I designed this logo to not only suggest the “feel” of different media, but also, to be applied to its letterhead and business cards in an equally dramatic fashion; specifically, to provide tactile sensations as one ran his/her finger over the logo itself. The solution was to apply the logo to TTI’s stationary via both an embossing and a foil-stamping process (shiny gold foil, on elegant, white matte paper).

TTI’s logo was applied to the marquee in front of its headquarters on East Camelback Road, one of Phoenix’s main corporate corridors (below). Based on the broad acclaim it received regarding this logo, TTI also retained me to develop a logo for its debut product prototype, Showtime Express.

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