Jon Sutz: A creative asset in the defense of liberty



(1) My mission

(2) My key skills, and how I use them to advance liberty

(3) My background

(4) My work to advance liberty

(5) Some of my liberty-oriented advocacy work, and testimonials

(1) My mission

The main mission of my life, summed up in one graphic:

(2) My key skills, and how I use them to advance liberty

I created this graphic as a general, all-purpose introduction to what makes me a different kind of advocacy media specialist.  See the the sources for the data cited at  See a larger research report I produced, that dives deeper into data I’ve collected since 2010, at “America At The Precipice.”


I am a multi-talented creative professional who has helped solve complex communications challenges for corporate, legal, educational, skills training and advocacy organizations since 1989.

Learn about my general background and key accomplishments here.

Originally trained as a graphic designer, I have developed competencies in:

Whenever possible, I have also employed my varied skills to help freedom-oriented organizations to advance their objectives, in both straightforward and satirical approaches.

Here is a partial listing of the factors that distinguish me from other self-proclaimed advocates of liberty:

What makes me different from other advocates for liberty

Ultimately, my objective is to build a hybrid multimedia studio & think tank, to execute my grand mission (at beginning of this page): to make measurable progress in advancing freedom among general populations, in America, and beyond.  Details upon request, to qualified inquirers.

(3) My background

For a more detailed description of my background, key skills and aspirations, please see About Jon Sutz

Since 1989, I have designed, written and/or directed the production of a wide variety of advertising, educational, skills-training and corporate communications projects for organizations throughout the U.S. and Southeast Asia, including Sharp Electronics, Intel, The Ritz-Carlton Hotel Company, Entergy and many others. My varied creative skills and business plan writing ability also helped one of my clients, a small luxury home builder in Central Virginia, to win the most prestigious national award in its industry.

My highest skill, however, is transforming complex data and concepts into analytical graphics and visualizations that the average person can grasp and retain.

In 2000, I began applying my graphic visualization skills primarily in the legal industry, consulting on and designing courtroom presentations and juror notebook elements. My legal clients claim that this work has been vital in helping them to effectively frame and present their arguments – regarding conflicts ranging from a long-term public dispute over a $100 million property development proposal, to several multi-million dollar cases involving U.S. auto-makers (1, 2), and many more. See my litigation media portfolio here.

See my portfolio of analytical graphics & visualizations for various applications here.

(4) Examples of my work to advance liberty, and key objectives

As often as possible, I have also worked to help solve complex problems facing the advocacy of liberty.

In addition to my independent research and development in this realm, I’ve earned a track record of distinction for helping advocates of liberty to brand themselves, and craft and deliver messages in innovative, sometimes funny ways. Read some of their comments about my work here.

See my advocacy media portfolio here.

My objective is to devote myself to the advocacy and defense of liberty on an independent basis, and with organizations that are engaged in principled efforts regarding:

  • An infographic I created for the Entitlements Destroy Lives project.

    Advancing crystal-clear knowledge among the general public of America’s Founders, history and Constitution, and the basic principles of economics

  • School choice & academic accountability
  • Constitutional litigation – particularly regarding First Amendment and property rights
  • National security and counter-terrorism
  • Pro-Israel activism
  • Exposing and combating anti-freedom, anti-America and anti-Israel bias in the media

Some of the specific ways in which my creative skills can be applied to liberty-oriented organizations and projects include:

  • Consulting on and developing overall communications strategies
  • Crafting innovative project brands, logos, promotional & fundraising material
  • Consulting on and designing 2D and 3D informational graphics and visualizations, for advocacy and litigation applications
  • Developing citizen-activism strategies and support mechanisms

(5) Some of my liberty-oriented advocacy work, and testimonials

See my advocacy media portfolio here.

“I highly recommend Jon Sutz for his invaluable assistance to Moms for Liberty in clarifying messaging on a complex and challenging issue. Jon’s insightful guidance and clear communication skills played a pivotal role in navigating the intricacies of the matter, ultimately leading to a more coherent and effective message. Jon’s expertise and commitment to clarity make him an exceptional asset in any collaborative effort.”

Tiffany Justice, co-founder, Moms for Liberty
Regarding: Strategic communications advisory services

See more testimonials from advocacy clients here

2021-22: I created a fundraising campaign to help rescue US allies’ families who were abandoned in Afghanistan – then Twitter shut down a promotion it sold me to boost its visibility, while enabling… the Taliban’s leaders

See the back story of why I created the Afghan Ally Rescue Campaign here.

The allegation in the subtitle of this 12-minute mini-documentary I made sounds too crazy to be true, but I prove it is, through a vast array of physical evidence. Learn the details here. This video went live on 9/11/22.

After Elon Musk took control of Twitter, I produced this 2-minute follow-up video:

Starting around 2008, I began collecting links about what makes Israel such an amazing, inspiring, humane nation, but had no immediate application for them, so I just put them into one folder.  By 2019, that folder contained many thousands of links – but I had no practical application for them.  The knowledge I was amassing, however, about how badly Israel keeps losing the information war, made me curious: Was there no singular online resource that contained a meticulous, encyclopedic organization of basic facts about Israel — least of all in way that the general public, especially adolescents, can grasp, and relate to their own lives?  A resource that can be summoned at a moment’s notice, from a cocktail party to a corporate boardroom, to establish the reality of Israel, and refute the lies, with rock-solid evidence?

I could find none.  So starting in 2019, I began periodically sifting through and categorizing the many thousands of links I’d collected, identifying the best among them, and building topical Web pages, broken down into categories and sub-categories.

When COVID hit, I turned on the afterburners.  By October 2021, I’d completed the basic architecture of, and produced this 12-minute video to explain my vision for its potential (which took an entire year, alone):

Here is a slide show I created to help validate the need for the project, that presents a sampling of the growing, unjustified hatred of Israel in America and around the world, divorced from the realities depicted in my video:

An infographic slide show to help Americans evaluate the legitimacy of criticism of President Trump’s proposed spending on border security

This ws obviously a very controversial issue – which is precisely why I felt the American people needed a dose of reality regarding the basics of it, in a format that is crystal-clear and easily-verifiable.  It had nothing to do with politics, to me; in fact, I found it difficult to work on, at times, because of my stance as a fervent Never-Trumper, who found his behavior to be reprehensible.

My love of America, however, and my desire to preserve our territorial integrity, and uphold a reasonable immigration screening system, far outweighed my distaste for Trump, and my rejection of other policies that he pursued, or proposed.

See the sources for all the data I cite at:

Nine vital numbers regarding President Trump’s $5 billion funding request for the border wall that every American should know : Save The West

In 2014, I was retained by Ken Abramowitz, a noted conservative philanthropist and Wall St. health technology investment executive, to create a brand identity and website around the domain he purchased, Originally intended as a forum in which Ken and his friends could publish commentaries on the major issues of the day, my role steadily expanded until I was producing original documentaries and in-depth investigative research reports for the site.  Here is a sampling of the best of my original content, the most recent of which are listed first:

The last two items (along with this documentary), all of which were submitted by SaveTheWest to HuffPost parent Verizon’s chairman & CEO, may have helped prompt the media giant to fire namesake Arianna Huffington, months after she signed a new multi-year employment contract. See the details here.

See the SaveTheWest project profile here.

Freestar Media: “The Lost Liberty Hotel”

LostLibertyHotel-smallShould a local government have the power to seize the home or business of a low- or modest-income person, and give it to a larger business, if the latter might be able to create more jobs or tax revenue with it? By a 5-4 margin, in 2005 the U.S. Supreme Court voted “yes” (Kelo). Soon after, I helped to inspire and did key creative work on a humorously serious campaign to test this ruling, by attempting to seize the home one of the supporting Justices, and turn it into the “Lost Liberty Hotel,” featuring the “Just Desserts Cafe’.”

“I love this! This is how you fight this stuff! You turn it right around on them!”

Rush Limbaugh

See the project profile here.

The American Islamic Forum for Democracy (AIFD)

Zuhdi Jasser, MD is a nuclear cardiologist who founded and leads the AIFD, a pro-freedom, anti-terrorism, anti-Islamist Muslim think tank. For background on Dr. Jasser and the monumental challenges he faces, see his bio, the documentary “The Third Jihad,” and his recent book, “A Battle For The Soul Of Islam.” From 2007-2012 I provided creative consulting, graphic design, writing-editing and research services to the AIFD, working directly with Dr. Jasser.

“Jon’s input has been essential to the success of the AIFD, and our efforts to take it to ‘the next level.’… (He is) an individual who loves the ideas of liberty.”

– Zuhdi Jasser, MD

See the project profile here.

Virginians Over-Taxed On Residences (VOTORS)

VOTORS-chartsVOTORS was founded by retired airline and Marine Corps fighter pilot Al Aitken to build grassroots support for an amendment to the VA constitution that would help prevent the poor and those on fixed incomes from being taxed out of their homes.

VOTORS’ proposal involved limiting local governments’ ability to excessively raise property value assessments and taxes. My challenge was to re-create all of VOTORS’ outreach materials, including its logo, brochure, and develop infographics to help explain its proposal, especially to low-information and limited-literacy citizens.

“Jon’s new VOTORS materials… look as if they came from a very expensive New York advertising agency. Truly impressive!”

– Al Aitken, Chairman & founder

See the project profile here.

Entitlements Destroy Lives (EDL)

EDL-Cruelty-childEDL was a think tank that focused on

(1) Exposing the destructive impact that the welfare entitlement mentality has on recipients, and on America’s economy and culture

(2) Helping to match those who are caught up in the “entitlement entanglement” with the resources and support mechanisms to become self-reliant

For two years, I provided an array of creative services to EDL’s founder, Jim Morris, led the development of EDL’s business plan, and created several key advertising approaches and a “sketch” website.

“Jon has been tremendously important to (EDL)… through his graphic design and writing abilities, he has been able to convey EDL’s core message in a coherent and persuasive way.”

– Jim Morris

See the project profile here.

U.S. Secretary of State Lawrence Eagleburger (d. 2011)

eagle2_165838cStarting in 2008 and until his passing in 2011, I had the good fortune to become a friend of, and for a brief time, a consultant to Sec. Eagleburger. Most of my work involved tutoring him on the basics of blogging, designing the architecture of his first personal blog site, which I also helped name, “Diplomatic Dispatches,” and researching and organizing an archive of his media appearances.

His overarching purpose in this effort was to convey his great concerns regarding nuclear proliferation, and key information that would be helpful in preventing any future fiascoes, such as allowing North Korea to create its first nuclear weapon. At the time of his passing, we were working on his first blog article, which was to discuss the Israeli-Palestinian conflict. Although I did not obtain a testimonial from Sec. Eagleburger (as my work was not completed), his sons have offered to validate for any inquirer that I indeed performed the work described.

See the project profile here.

To learn more about my work, and how my creativity, skills and innovation might be profitably applied to your organization’s mission-critical projects, please reach out via my contact form, or email me.


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